"Virtually every TV show has a Twitter feed, but follower stats don’t necessarily mean anything. If MSNBC’s Morning Joe was cancelled, its 119,000 followers would just shrug and move on to a different breakfast show, but Sleepy Hollow’s 80,000 would probably march on Fox’s headquarters en masse if the same thing happened to them. Quantity does not mean quality, even when you’re tallying up something as seemingly simple as social media followers."
Inside the corporate fandom marketing machine | Gavia Baker-Whitelaw
You got that right, Sparky.